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Library Help

Welcome MARK 312!

This page provides helpful tips and resources for your research assignment in MARK 312. For additional support, you can schedule an appointment with your subject librarian, Kymberly Ash

Searching for Marketing Journals

Browse Journals Feature:

  • On the library's homepage, locate the Browse Journals Button under the search bar
  • Use the Ejournals box to start your search.
  • Search for: a specific journal title
    • Examples:
      • "Journal of Marketing"
      • "Journal of Consumer Psychology"
  • Search for: journal titles containing relevant terms
    • Examples:
      • ​marketing
      • consumer
      • marketing research

Journal Ranking Sites:


Citation Management Tools

Citation management tools can help you keep track of your sources for assignments. Both options listed below link with Word to create your in-text citations and a reference list. The Library provides support for Zotero and we have additional resources on our Zotero Help page. There are many helpful tutorial videos on YouTube to get you started with both these tools as well.

This work is subject to a Creative Commons Attribution NonCommercial 4.0 International license. For exceptions, see the Library Copyright Statement.