Business

This page provides helpful tips and resources for your research assignment in MARK 312. For additional support, you can schedule an appointment with your subject librarian, Emily Villanueva.

Browse Journals Feature:

• On the library's homepage, locate the Journals Button to the right of the search bar
• Use the Ejournals box to start your search.
• Search for: a specific journal title
  • Examples:
    • "Journal of Marketing"
    • "Journal of Consumer Psychology"
• Search for: journal titles containing relevant terms
  • ​Examples:
    • ​marketing
    • consumer
    • marketing research

Journal Ranking Sites:

• There are a few sites that use varying criteria to rank journals in a specific field. These can be helpful in finding popular or highly-revered journals. NOTE: Because ranking systems are so varied, always evaluate the articles you want to use for credibility and quality.
  • Examples:
    • Google Scholar Top Publications - Marketing
    • Scimago Institutions Rankings - Marketing

Citation management tools can help you keep track of your sources for assignments. Both options listed below link with Word to create your in-text citations and a reference list. The Library provides support for Zotero and we have additional resources on our Zotero Help page. There are many helpful tutorial videos on YouTube to get you started with both these tools as well.