Public Relations

Common career choices for the sixteen personality types (based on Myers Briggs)

The National Occupational Classification (NOC) organizes over 40,000 job titles into 500 occupational group descriptions. It is used to compile, analyze and communicate information about occupations, and to understand the jobs found throughout Canada's labour market.

Studies consumers in over 100 countries to indentify trends and habits worldwide

The sixteen personality profiles are based on the work of Isabel Briggs Myers and her mother, Katharine Briggs, who developed their theory of personality type using psychologist Carl Jung's text Psychological Types.

Measures consumer appeal of personality types, characters, programs, brands and more,

Compare outlooks for different occupations or different locations.

Use this form to explore jobs or career options that match your audience's skills and knowledge.

Use this data tool to get a high-level snapshot of the social technology behaviors of consumers.

This project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.